Dubai Tourism launches new destination experiences

Posted: 10-Jan-19 08:59

Dubai hopes to become the most visited city in the world by 2025. With a goal of 25 million visitors per year by 2025, the city’s Department of Tourism has launched a series of new destination experiences. Tourism officials hope that the “Only in Dubai” initiatives will not only bring many tourists to the city, but will entice them to return.

Dubai Tourism launches new destination experiences

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is rolling out a set of initiatives to deliver end-to-end “Only in Dubai” experiences to ensure tourists get to enjoy an unforgettable stay in the emirate and encourage repeat visitation.

One of the main elements of Dubai’s Tourism Vision 2022-2025, the “Only in Dubai” initiatives will deliver authentic and world-class end-to-end destination experiences across travel touchpoints that are tailored to relevant segments of tourists.

The tourism strategy announced by Dubai’s visionary leadership hopes to make Dubai the world’s most visited city, with a target goal of 25 million visitors annually by 2025. The unparalleled “Only in Dubai” experiences will offer regular unexpected delight moments and active reduction of detractor moments of pain points that will positively impact guest happiness to inspire the millions of tourists to plan return visits to the city.

Measuring visitor recommendation and satisfaction is being done through Tourism’s Happiness Index, which was launched under His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This index measures not only Dubai’s ability to exceed service expectations but also helps ensure that every visitor to Dubai becomes a passionate loyalist and a firm advocate of the city.

Issam Kazim, chief executive officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said:

“While our world-class propositions and experiences showcase the diversity of the destination offerings and provide segment-based preferences for tourists, we are working closely with our partners and stakeholders to curate, create and deliver personalised end-to-end experiences. This means that visitors will be able to enjoy memorable moments at every step of their journey, which starts from the time they start planning the trip to Dubai and even after they leave Dubai. By providing "Only in Dubai" experiences, tourists are bound to leave the city in a happy frame of mind, carrying with them many memorable moments that will only make them want to come back or spread the word about Dubai’s delightful offerings among families and friends.” 

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