Marriott hotel group reports major expansion in Dubai and the UAE

Posted: 07-Dec-18 09:56

Hotel giant Marriott International has reported a milestone year in the United Arab Emirates with the opening of 11 new hotels and the debut of two new brands, adding more than 2,600 hotel rooms in the country. The company said it expects to expand its portfolio in the United Arab Emirates to more than 80 hotels by 2023.

Marriott hotel group reports major expansion in Dubai and the UAE

Marriott International has reinforced its position as a leading UAE hotelier with the addition of 11 new properties by the end of 2018, bringing its country-wide portfolio to 59 properties and over 17,000 rooms, with 20 more hotels in the pipeline for the next five years. Two of the company’s openings this year feature regional brand debuts – the eco-conscious Element Hotels brand, which opened earlier this year in Dubai, and the Edition brand, scheduled to open in Abu Dhabi.

The design-led Aloft Hotels made its debut in Dubai with three new openings – Aloft Palm Jumeirah, Aloft Me’aisam and Aloft City Centre Deira – all within the first half the year. The company launched its eco-conscious Element Hotels brand in the region with the opening of Element Me’aisam.

In the luxury sector, the Ritz-Carlton brand opened its fifth property in the UAE – The Ritz-Carlton Ras Al Khaimah, Al Hamra Beach in Ras Al Khaimah. The company also took over the operations of the Yas Island Hotel, which is scheduled to be flagged as a W Hotel early in 2019, marking the debut of the brand in Abu Dhabi.

By the end of the year Marriott would have launched a further five properties. These include the Courtyard by Marriott Al Barsha, Four Points by Sheraton Sharjah and Aloft Dubai South, which is the first hotel to open in the Dubai South district. The Abu Dhabi Edition – the brand’s first property in the region – and W Dubai – The Palm are also set to debut before the New Year.

Marriott’s President and Chief Executive Officer, Arne Sorenson, said:

“Our success in the Middle East stems from our long-established presence in the market and the value we deliver to our owner-partners. It is the trust owners have in Marriott International, combined with our differentiated brands and collective strength of our global platform, that has put us in a position to further expand our portfolio in the country and strengthen guest loyalty.”

He added:

“We are privileged to have the opportunity to contribute to the ongoing growth and diversification of the UAE’s economy and remain committed to supporting the direction of its visionary leaders to further enhance the tourism sector.”

The UAE is currently home to 16 of Marriott International’s brands – with more than half of its existing hotels run under upscale brands such as Marriott Hotels, Sheraton and Le Meridien. The company is also a leader in the luxury hotel sector with 15 properties across five luxury brands in the country.

While the company’s development pipeline highlights solid growth for its upscale and luxury portfolio, its mid-scale brands represent over 70 percent of its UAE development pipeline. This includes brands such as Courtyard by Marriott, Aloft Hotels, Element Hotels and Residence Inn by Marriott, which is in line with the UAE government’s efforts to expand the mid-scale hotel sector in the country.

Marriott’s President and Managing Director for Africa and the Middle East, Alex Kyriakidis, said:

“With a presence in the market that dates back over three decades, we have witnessed and been a part of the transformation of the UAE as one of the world’s most dynamic travel destinations."

“Our established and growing portfolio of hotels underscore the substantial demand for our brands in this market. We remain very optimistic about the UAE and continue to explore opportunities to further amplify our growth in the country through new deal signings and conversion opportunities.”

Marriott International encompasses a portfolio of more than 6,700 properties in 30 leading hotel brands spanning 130 countries and territories. 

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