Dubai Summer Surprises adds a lot more to do in Dubai this summer

Posted: 11-Jul-18 08:01

This summer, Dubai is reviving its popular Dubai Summer Surprises (DSS) for the 21st edition. The program offers discounts and special promotions at businesses and attractions throughout the city, as well as opportunities to win raffle drawings. The program will also introduce a number of new entertainment options for people of all ages.

Dubai Summer Surprises adds a lot more to do in Dubai this summer

Dubai Summer Surprises (DSS) is Dubai’s biggest summer citywide celebration and is back with its 21st edition this year. As Dubai has flourished as a shopping destination, so has DSS.

“We have more mall partners confirmed this year, an there are more sales, deals, events and experiences in store for visitors than ever before.”

Explained Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE) in an interview with Dxbuzz.

There are a host of retail offers and experiences created especially for DSS that residents and tourists can enjoy this year. Mr Al Khaja also commented:

“Highlights of this year’s DSS include a daily exclusive Deal of the Day offer, weekly surprises at different shopping destinations and a Final Weekend Sal.”

There are also numerous promotions as part of this summer’s DSS, including lots of opportunities for shoppers to win big. Dubai Gold and Jewellery Group is offering customers a month of golden surprises until July 8 across stores citywide. The Dubai Shopping Malls Group is giving shoppers the chance to win one of six luxury Infiniti Q50 cars every week of DSS with its exclusive “SHOP & WIN a Dream Drive” raffle promotion on every spend of Dh200 at participating malls.

“Dubai’s retail sector continues to grow, thanks to our strategic partners’ ongoing efforts to diversify their mall and retail offerings. We are lucky that here, shopping malls are no longer purely retail destinations and instead they cater to the lifestyles of their diverse consumer mix, offering a mix of retail, F&B, entertainment and attractions. Other trends we’re witnessing include a rise in homegrown brands and experiential activations that are being designed within retail spaces to enhance consumer engagement.”

Also explained Mr Al Khaja.

As well as incredible sales and deals, there is plenty on offer to keep families entertained all summer long, including citywide attractions at some of Dubai’s top theme parks, mall activities and entertainment, concerts, comedy shows and the return of everyone’s favourite character, Modhesh.

This year, Modhesh World, the edutainment indoor theme park, is back and bigger than ever.

“We’ve added two additional halls to the Modhesh World area in Dubai World Trade Centre and many more F&B offerings for all. Many new promotions and raffle prizes have been introduced for visitors to enjoy, including a Spin the Wheel promotion to coincide with the start of DSS and prizes up for grabs including a car, shopping vouchers and other exciting gifts.”

Finished Mr Al Khaja.


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