SO/ Uptown Dubai in 2020 new luxury brand of AccorHotels in Dubai

Posted: 12-Apr-18 09:56

AccorHotels' upscale brand SO/ will launch a new property in late 2020 when SO/ Uptown Dubai opens. The new property will be located within the first super-tall tower in DMCC's upcoming Uptown Dubai district. The high-end brand is known for its playful interpretation of luxury as well as its modern, innovative touches.

SO/ Uptown Dubai in 2020 new luxury brand of AccorHotels in Dubai

AccorHotel’s luxury upscale brand SO/ will debut in the Middle East with the SO/Uptown Dubai , which opens in late 2020. The brand’s debut was announced at a signing ceremony with development partner Dubai Multi Commodities Centre (DMCC), a government free zone for commodities trade and enterprise in Dubai.

The luxury hotel will be located within the first super-tall tower in DMCC’s upcoming Uptown Dubai district and will feature 188 rooms as well as 215 branded residences. The interiors of the hotel property will be handled by the Rockwell Group with modular and contemporary elements.

In terms of F&B, the property will feature the MIXO lounge bar, HI-SO bar, lobby lounge, an all-day dining restaurant as well as the Sky Bar & Lounge. Additionally, the hotel will offer a meeting hub including a ballroom, board room, business centre and pre-function space for corporate and social events. For guests seeking wellness, the hotel will offer the SO/Spa, a SO//Fit fitness centre and a health club that will offer training, personal classes and includes a swimming pool.

AccorHotels Middle East chief luxury brand operating officer Sami Nasser said:

“Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC.”

Mr Nasser also added:

“The brand’s debut within Upton Dubai’s first super-tall tower, a high-profile project similar to SO/ in its playful reinterpretation of luxury, will undoubtedly position the property as a landmark within an increasingly competitive hospitality industry.” 

At present, there are six SO/ hotels operating in Thailand, Singapore, Mauritius, Berlin and St. Petersburg. The upcoming project will also include 215 residences which will be located on the topmost floors of the tower and will include in-residence dining, a Mixo lounge with a resident DJ, private fitness area and a swimming pool.

The upcoming Uptown Dubai district, which is being developed as a smart district, will include seven high-rise developments. They will include various dining outlets and luxury hotels, including AccorHotels’ Sofitel Uptown Dubai. The development is intended to become a go-to destination for shopping and entertainment in the city.


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