Global Village Dubai reaches 5.6 million visitors in its 21st season

Posted: 19-Apr-17 09:00

After closing its gates on 8th April, Global Village Dubai has seen its most profitable season yet. The addition of pavilions from different corners of the world, the hosting of magnificent concerts and the continuance of great entertainment experiences have made this season a historic success.

Global Village Dubai reaches 5.6 million visitors in its 21st season

Global Village Dubai managed a historic feat. Its 21st season welcomed over 5.6 million guests in a period of only 159 days of operation, a record-breaking accomplishment that has brought a wide margin of profits for this unique theme park designed to fill clients with a sense of magic, wonderment and luxury. Offering varied entertainment options and a multicultural array of attractions, Global Village foresees a very bright future.

After recently closing the gates on 8th April, Dubai's Global Village managed to maintain a score of 9 over 10 in its Guests Happiness Index. The secret to such success? The answer seems to be in the management’s close attention to detail and great efforts to provide varied offers for diverse clients.

Global Village CEO Ahmad Hussain Bin Essa said:

“Global Village, especially in its 21st season, has strived to create a new experience every day for each and every one to benefit from – residents and tourists alike. The shopping, dining, funfair and entertainment experiences are authentic and of a world class level, which I believe is one of the reasons why Global Village has become a strong driver for tourism in Dubai.”

One of the most booming initiatives included hosting a great number of concerts. With a total of 27 performances on its 21st season, Global Village welcomed important artists from the region. On its last weekend, the theme park served as the scenario for two back-to-back concerts on Friday and Saturday, which included the performance of Bollywood actor-director-singer, Farhan Akhtar on Friday and Emirati singer Mohammed AlShehhi.

Nonetheless, the multicultural aspect has been decisive in this growth. Hussain added:

“All our initiatives and endeavours across each and every single touch point have been made with the singular vision of enhancing the guest experience irrespective of their nationality, age or profile.”

Making room for more pavilions (30 in total) from various nationalities was another strong point that attracted the attention of a broader spectrum of clients. The 21st season welcomed the Far East with pavilions representing the cultures of Japan, South Korea, Indonesia and the Philippines. From the African continent, Algeria was also represented for the first time as were Romania, Serbia and Ukraine from Eastern Europe. Finally, Jordan made an appearance again since the 19th season. In order to highlight the history, culture and traditions of every nation, a “heritage corner” was also added to each one of the pavilions.

During the highly profitable season, Global Village kept growing with its business partners also. Hussain informed that for the 21st season the theme park connected with 52 tour operators and increased their presence in:

“opportunistic markets through exhibitions and road shows to showcase our destination and drive more international visitorship to Global Village in the 21st season”.

If client numbers were impressive, profits are even more jaw-dropping. Global Village closed its season completing US$ .63 billion (AED2.3 billion) of business transactions while hosting over 95 nationalities of more than 10,000 exhibitors. 

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