Dubai launches Awards programme as part of Sustainable Tourism Initiative

Posted: 13-Apr-17 12:58

As part of its Sustainable Tourism Initiative, Dubai has launched a Sustainability Awards programme. A total of 20 awards are up for grabs with 13 to be awarded to establishments in the tourism sector and the remaining seven are aimed at recognising the work individuals in the sector.

Dubai launches Awards programme as part of Sustainable Tourism Initiative

As part of the Dubai Sustainable Tourism (DST) initiative, officials have now announced the launch of a new Sustainability Awards programme. The awards seek to salute those hotels and individuals who demonstrate a commitment to green tourism through both through tangible measures put in place as well as their efforts to increasing awareness. The award ceremony is set to take place in October 2017 and will coincide with Dubai Green Week.

Of the 20 awards up for grabs, 13 are for the hospitality establishments such as the hotels in Dubai. The other seven awards are aimed at honouring those individuals who demonstrate a commitment to the sustainability principles of the DST through their work in the sector. The awards programme forms part of a wider strategy in Dubai and ultimately the UAE to put a greater focus on sustainability.

As part of Dubai’s efforts to diversify its economy the emirate’s tourism sector has been pushed to the fore, however officials are aware of the fact that with a growing tourism comes an increased carbon footprint. Dubai’s Tourism Director General His Excellency Helal Saeed Almarri addressed this fact stating:

“Alongside the growth of this industry comes responsibility, and sustainability within tourism has long been a significant focus for the government of Dubai…it is paramount for us to implement measures for this industry to conserve resources… Raising awareness of conservation practices is a key pillar of the Dubai Sustainable Tourism initiative and the launch of the Sustainability Awards supports Dubai’s vision to become a leader in sustainable tourism”.

Dubai is one of the top holiday destinations in the UAE with close to 15 million visitors to the emirate annually. Currently tourism officials in the emirate are on a high after reporting a 12 per cent increase in the number of international travellers that took holidays in Dubai in the first two months of 2017. Much of the growth has been driven by a notable increase in arrivals from China and Russia, with officials granting travellers from China the ability to receive visitors visa on arrival as of last year. Dubai has set a target of welcoming 20 million visitors per annum by 2020. 

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