Festive SJP “shoe-tree” adorns Dubai’s Shangri-La Hotel

Posted: 20-Dec-16 13:41

After announcing a collaboration with SJP by Sarah Jessica Parker, Dubai’s Shangri-La Hotel now boasts one of the most unique Christmas decorations. As the centrepiece for the lobby’s festive decor, a colourful and elegant “shoe-tree” made with a preview of the designer’s latest shoe collection, now welcomes guests and emphasises the hotel’s chic image.

Festive SJP “shoe-tree” adorns Dubai’s Shangri-La Hotel

The festive season inspires beautiful designs to see off 2016 and greet the New Year with high spirits. Actress turned designer, Sarah Jessica Parker has contributed to this tradition by collaborating with Dubai’s Shangri-La Hotel for a truly unique “shoe-tree”.

SJP by Sarah Jessica Parker and the first-rate hotel signed an agreement earlier this month. The original design boasting bright colours and of course, beautiful shoes, embellishes the property’s lobby as the centrepiece of its joyful winter theme decor.

Sarah Jessica Parker, renowned American actress with a stylish flair, has developed into the fashion industry and now also works as a designer. Parker recently decided to collaborate with the Shangri-La Hotel Dubai to create yet another Dubai first, a lavish and awe-inspiring SJP by Sarah Jessica Parker “shoe-tree”. SJP by Sarah Jessica Parker is a luxurious, handcrafted, Italian-made, shoe collection comprising classic, timeless silhouettes in an array of beautiful colours, embellished with crystals and colourful gems.

Situated in the heart of downtown Dubai, the Shangri-La Hotel is part of the internationally renowned five-star luxury hotel group and holds a great tradition of offering a chic and modern ambiance. Following an AED 70 million renovation in time for the season’s festivities, the property is revealing a new lobby.

When discussing this impressive collaboration, Gerhard Hecker, General Manager of Shangri-La Hotel Dubai, declared:

“We are thrilled to be partnering with such an elegant designer brand for our festive season centerpiece. The SJP by Sarah Jessica Parker Shoe-Tree will bring extra glamour to the newly renovated lobby, perfectly placed for our hotel guests and local residents to enjoy. This will certainly create a huge buzz with our fashion conscious UAE residents and visitors alike.”

The golden, hand-made wooden tree design is adorned with an exclusive preview of the latest SJP shoe collection making up the “branches” of the tree. The “shoe-tree” now brings a fashionable, colourful and original environment for the hotel’s distinguished guests who are also currently enjoying the newly-reformed lobby. The centrepiece decorates the Shangri-La since 8th December and will be on show for guests and the public until 6th January 2017.

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