Jumeirah Al Naseem hotel at Madinat, to hire "man bun" staff to attract younger guests

Posted: 12-Oct-16 10:46

The Jumeirah Al Naseem hotel at Madinat Jumeirah development in Dubai is attempting to attract more travellers in their 20s and 30s by providing staff with tattoos and "man buns". The hotel is keen to lure younger high-disposable income guests, and the management team feels that they are more likely to feel at ease around staff who they can relate to and are more relaxed.

Jumeirah Al Naseem hotel at Madinat, to hire "man bun" staff to attract younger guests

The Jumeirah Al Naseem hotel at Madinat Jumeirah is looking to attract younger travellers from London to the property in Dubai by hiring staff with tattoos and “man buns”. The luxury hotel complex has attracted the likes of George Clooney, Cate Blanchett and footballer Lionel Messi, and now it is hoping to lure young guests with high disposable incomes.

The “trendy” staff members have been hired so guests in their 20s or 30s can relate to them and their style, and feel more comfortable around team members during their stay at the hotel. More and more young travellers are donning tattoos and fashionable “man buns” these days, as well as thick bushy beards.

Richard Alexander, the General Manager of Jumeirah Al Naseem Hotel, explained:

"By design, whether it’s the architecture which is a lot more contemporary or the interiors which are a lot more minimalistic, I think a younger demographic of guest is likely. Our thought process is that millennials have a different desire when they stay on a resort. They’re very time-bound, and they don’t want to have time squandered on holiday.”

The Jumeirah Al Naseem hotel at Madinat Jumeriah will open to guests in December, 2016, and rooms will cost up to £1,600 a night. The upscale hotel has teamed up with local companies in Dubai for Land Rover excursions into the desert, falconry activities, and camel-riding. Mr Alexander added:

“I can see Londoners liking that personalised kind of experience. They don’t want to just come and sit on a sun lounger.”

The Madinat Jumeirah complex is located on a private beach in Dubai, and spans 35 hectares with four luxury hotels: Jumeirah Al Qasr, Jumeirah Mina A’Salam, and Jumeirah Dar Al Masyaf hotels, which are now open to guests, and the Jumeirah Al Naseem which will open in December, 2016. The development, which has been designed to resemble an Arabian town, took ten years to construct and been built to cater for both leisure and business travellers.

The complex offers a variety of facilities and services to entertain international travellers. These include the Wild Wadi Waterpark, a lavish Talise Spa, Talise Fitness centre, a 1,000-seat amphitheatre, the Madinat Arena, and two grand ballrooms that offer the perfect space for events, weddings, and conferences. The onsite Souk Madinat Jumeirah is home to gourmet restaurants, cafes, bar, shopping boutiques, and the Pacha Ibiza Dubai nightclub. Guests will travel around the resort and hotels on traditional abra boats on a three-kilometre network of scenic waterways.

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