Dubai Tourism launches new interactive marketing campaign at London Waterloo

Posted: 08-Sep-16 09:03

Dubai Tourism has launched a brand new experiential marketing campaign in the UK that will give people a "live" teaser of a holiday in Dubai. Between 4th and 11th September, visitors to London Waterloo will be transported to some of Dubai’s leading attractions, thanks to modern technology through interactive 360 video gaming and virtual reality displays.

Dubai Tourism launches new interactive marketing campaign at London Waterloo

A brand new experiential marketing campaign has been launched by Dubai Tourism in the UK to lure British holidaymakers to the emirate. The "Here Today, Dubai Tomorrow" promotion is using modern technology to showcase the best of the city through 360 video gaming and virtual reality displays.

Between 4th and 11th September, London Waterloo Station will take visitors to Dubai through interactive displays at the experiential customer zone. People will have the chance to see Dubai’s leading attractions and sights through virtual reality displays and unique optical illusions, where ‘mirage’ characters like skydivers, scuba divers and camels will appear.

During the week, the station will host interactive animations that will bring Dubai’s experiences to life, with a flick from visitors’ phones onto large LED ‘mirage’ screens. There will be virtual reality headsets so people can enjoy a personal 360 degree tour of the city’s unique attractions and landmarks like the soaring Burj Khalifa, the city’s beautiful golden beaches and the manmade Palm Islands.

Video game enthusiasts will love the 360 degree game where they are transported to Dubai to hunt for hidden gems throughout the city. On every day of the event, visitors will have the chance to win a holiday to Dubai through various activities. Issam Kazim, the Chief Executive of Dubai Corporation for Tourism & Commerce Marketing, stated:

“This is an opportunity to bring a part of Dubai to London and the UK, allowing people to engage with the destination in new and innovative ways. Dubai has a rich history of welcoming travellers from the UK, and we want to continue building on that.”

The campaign will last nine days and is in partnership with UK companies including Virgin Radio and Global Radio stations such as Heart FM, Capital FM, Smooth FM and Classic FM. People can also follow the activities via the #DubaiTomorrow on social networking sites, and there will be more chances to win a trip to the glamorous United Arab Emirate with Emirates Holidays.

Dubai is one of the favourite destinations for UK travellers, and thousands flock to the destination every year to soak up the endless sunshine and luxury offerings. There are plenty of attractions for all ages such as the Wild Wadi Waterpark, the Jumeirah Mosque, Dubai Creek, Dubai Museum, Dubai Marina with shops, cafes and beaches, and the huge Mall of the Emirates with its luxury brands, high street names, and indoor ski centre.


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