Paris Hilton to open her own luxury hotel in Dubai

Posted: 25-Jul-16 08:35

The famous multi-millionaire heiress, Paris Hilton is taking one step further as an entrepreneur by making plans to launch her very own hotel chain. The first property will be in Dubai, followed by New York and Los Angeles, cities the 35-year-old adores and frequently visits. All properties will be beach-themed based on Hilton's experience in her clubs in the Philippines.

Paris Hilton to open her own luxury hotel in Dubai

Although she may not be on the cover of magazines as much opposed to ten years ago, Paris Hilton is now shining in her own light, not as a socialite, but as an entrepreneur. The great-granddaughter of Hilton Hotels’ founder, Conrad Hilton, announced she was looking forward to launching her own luxury hotel chain.

This bold move is set to begin by opening a lavish hotel in the ever-growing emirate of Dubai. New York and Las Vegas will be the next cities to follow. These new beach-themed properties will open under the brand of “Paris” and were inspired by the heiress’ experience in the Philippines. The 35-year-old was involved in the design of the Paris Beach Club at Azure Urban Resort Residence in Manila and a second Paris Beach Club has recently broke ground in the city; both are made up of residential buildings that share amenities such as parks, Zen gardens and lap pools.

As her most recent projects in the industry, these clubs give us a hint on what to expect from Paris’ Dubai project, which is likely to exude the style and glamour of a woman that has travelled all around the world and experienced 5-star her entire life. According to the former reality TV star the design will be a balance between casual and luxurious:

“Think of it as glamorous, beachy living.”

Paris has decided to follow in the footsteps of her grandfather and accompany her sister in expanding the family’s riches and prestige. Like her sister Nicky Hilton, who owns the Nicky O hotels in Miami and Chicago, the brand will be separate to the family's Hilton Hotels, according to a recent interview with the LA Times where she openly discussed her exciting plans.

Though many people remember her for her participation in “The Simple Life” TV show where she and friend Nicole Richie tried out different jobs, the heiress has developed successful businesses since then. There are 50 Paris Hilton-branded boutiques across the world, bearing accessories in her name as well as a wide range of perfumes. In total, she’s said to be worth around US$100 million.

The burning question that still remains is when. The launch date of the properties is not known at present, but Paris is determined to carry out her project. A publicity management statement from the heiress read:

“There’s no word on when we can expect it to open, but we’ll keep you updated.”

This new perspective is exciting for Dubai, which already has promising projects piling up in its agenda, including the AVANI Deira Dubai Hotel which recently opened on 1st July. New hotels will also be built soon; Dusit Hotels announced it would open a new Dusit Princess hotel in the city, while Hilton hotels, Paris’ family empire will also open a new Dubai property in 2018.

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