Travel partners sign on to promote Dubai theme parks

Posted: 14-Jul-16 08:31

A number of travel partners have now signed on to help promote and sell tickets to Dubai's new theme parks. The agreement includes four theme parks, offering a number of new attractions for travellers to the global city primarily known for its soaring skyscrapers and upscale shopping. Tickets are being pre-sold for holidays starting later this autumn.

Travel partners sign on to promote Dubai theme parks

Several travel partners will be helping to market theme park tickets to some of Dubai’s newest attractions in the coming months. As outlined in an article recently published on Travel Weekly by author Phil Davies, the group will be working together to help promote and package tickets to the city’s multiple theme parks opening up this October.

Those theme parks include LEGOLAND Water Park, LEGOLAND plus Bollywood Parks and Montiongate Dubai. Bollywood is set to include carnival-like rides, interactive rides and games while LEGOLAND is expected to include interactive rides with six lands aimed at children ages 12 and younger.

On the other hand, Montiongate Dubai will be uniquely connected by the entertainment, dining and shopping walkway of Riverland Dubai. While Motiongate is poised to have a Smurf themed area, including rides, play areas and productions aimed at younger visitors there will also be a Land of Shrek for visitors to enjoy.

Dubai Parks and Resorts recently signed off of marketing deals with such partners as Thomas Cook, Travel 2, Gold Medal and Barrhead Travel. As well, Attraction World and Dosomethingdifferent.com are also in line to sell tickets to the parks, helping to increase the profits of travel agents who sell holidays to Abu Dhabi and Dubai.

AMG Representation is the organization in charge of sales and travel trade marketing for Dubai Parks and Resorts in the UK. Group managing director Ian Scott exclaims:

“Now that the deals with our travel trade partners have been agreed, we’ll be accelerating activity to generate a real buzz about the parks and provide agents with the confidence they need to sell this exciting new multi-attraction destination.”

Park guides, e-shots, in-store and window displays and agent incentives are currently being worked out and should be delivered to travel agents over the next few months. My Booking Rewards is in charge of coordinating and introducing agent training. Because the theme parks are not due to open until October, the pre-sold tickets will be available for visits starting 1 November. Scott already recommends that visitors purchase the multi-park option, which allows for at least one day at the parks in order to see everything.

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