Jumeirah offers 360-degree online interactive tour of luxury hotels

Posted: 16-Apr-16 11:27

The Jumeirah Hotel Group is giving guests the chance to see inside some of its many luxury hotels through a detailed interactive tour ahead of booking. The "Jumeirah Inside" gives consumers a 360-degree tour of the iconic Burj Al Arab hotel in Dubai, as well as parts of its other luxury hotels, so they can see the luxury offerings before they book their stay.

Jumeirah offers 360-degree online interactive tour of luxury hotels

The upscale hotel chain Jumeirah is letting future guests see inside its luxurious hotels with the help of an online detailed interactive tour. Ahead of booking their stays at the luxury hotels, customers can look into iconic Jumeriah properties including the Burj Al Arab in Dubai, using the “Jumeirah Inside” 360-degree tour.

Ross McAuley, the group vice president of brand, digital and loyalty at Jumeirah Group, explained this initiative:

“First and foremost this platform is about our guests and their experience. At Jumeirah, the digital journey development is driven by users and not by technology."

Mr McAuley also commented:

“It’s imaginative and exhilarating – we have helipad access, you can control the fountain in the lobby and atrium, jump to the Frankfurt and stand on the roof of the hotel.”

The website has been built with Google and users will first be shown inside the Burj Al Arab with its helipad and spectacular fountain. A video will first showcase all of the hotel’s luxury offerings, and at the end the customer is placed within the lobby of the hotel where they will learn about its fountain, aquarium, personal shopping team, and 24-carat gold iPads that will be the guest’s personal concierge. Mr McAuley commented:

“What we have created is a digital experience that more closely mirrors the physical one. The tool really aids pre-stay planning and anticipation – a lot of pleasure in going on a luxury break is the planning and talking about it with friends and family. Jumeriah Inside also offers us a very unique and relevant way for our global sales teams to use the technology in Google cardboard and bring the experience to life for our travel agency partners.”

Customers can select from the menu where to go next and will be given a list of options including rooms, suites, restaurants, spa, and grounds – all of which will offer detailed information along the way as well as booking options. Users can even look at the guest book and see signatures from President Bill Clinton, the Manchester United Football Club, Nelson Mandela and Tom Cruise.

The consumers can then go on to select another Jumeirah hotel which can be explored in the same detail as the Burj Al Arab.
The interactive experience allows customers to look at aspects of the hotel they are most interested in before they book their stay, giving them more choice and insight into the property.

“The Jumeirah brand continues to enhance their digital presence to match the level of service and amenities found at their international properties, and this microsite is a prime example of this technology.”

Stated Damon Banks, the Editor-in-chief of LuxeGetaways Magazine. Earlier this year, Jumeirah launched a mobile site and app to provide a better mobile experience for customers and improve commercial performance. The Dubai-based Jumeirah Group operates 23 hotels across Europe, the Middle East and Asia, in cities including Abu Dhabi, Kuwait, Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca, Rome, the Maldives, and Shanghai.

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