Sheraton surprises passengers with "Delight my Journey" campaign at Dubai International Airport

Posted: 15-Mar-16 12:40

Sheraton Hotels and Resorts has been delighting passengers at Dubai International Airport recently with the launch of a new campaign. The "Delight my Journey" promotion involved a team of Stop Over Support Crew surprising in-transit passengers at Terminal 3 with random acts of kindness, including inflatable beds, romantic dinners, spa treatments, and games for children.

Sheraton surprises passengers with "Delight my Journey" campaign at Dubai International Airport

Passengers arriving to Dubai International Airport (DXB) have received random acts of kindness recently, thanks to a new campaign launched by Sheraton Hotels and Resorts.

A team of Stop Over Support (SOS) Crew were dispatched to Terminal 3 at the airport in Dubai to surprise in-transit passengers as part of the "Delight my Journey" campaign.

The team were on hand to provide surprises and gifts for weary travellers, such as inflatable beds, spa experiences, games for children, romantic dinners, help with luggage, free power banks, eye masks, and travel pillows.

"Dubai International Airport is the world's busiest airport with more than 200,000 passengers passing through it every day. Through this activation, we can connect with and delight travellers outside of our hotels, making travel effortless for them."

Explained Elena Mendez, the Vice President of Sheraton, Westin and Select Service Brands, Starwood Hotels and Resorts – Europe, Africa and Middle East. She also commented:

"These kind gestures reflect Sheraton's new belief in allowing our actions speak louder and giving travellers a genuine taste of what to expect when they stay with us."

Another phase of the campaign was launched on 6th March, 2016, with a Sheraton vending machine. Travellers can scan their boarding passes between now and 29th March, to be in with the chance of winning an array of prizes such as Apple Watches, GoPro cameras, PlayStation 4 game sets, and 150,000 Starwood Preferred Guest® (SPG®) points that can be redeemed for a holiday for two at a Starwood hotel located anywhere in the world.

Each of the prizes will come in pairs, to encourage passengers to pay forward the kind gesture to other weary travellers.

The "Delight my Journey" promotion in Dubai follows its success at JFK Airport in New York, where thousands of travellers were treated to great prizes and experiences.

The promotion is part of Sheraton's "Where Actions Speak Louder" advertising campaign that was launched last year and will run until 2017. The aim of the promotion is to highlight the hotel brand's ongoing enhancements to guest experience, including new products and partnerships, with a renewed focus on service.

Dubai International Airport is one of the world's busiest airport, and in 2015 it welcomed more than 78 million international visitors. The airport recently opened its new $1.2 billion Concourse D, a facility at that will increase the airport's capacity from 75 million to 90 million passengers a year.


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