Starwood to open first Aloft hotel in Dubai in 2017

Posted: 09-Mar-16 09:57

Starwood Hotels and Resorts will open a new Aloft hotel on the manmade Palm Jumeirah island in Dubai in 2017. Aloft Dubai, The Palm will be the first Aloft-branded property to open in the emirate, and it will have 192 guest rooms and suites, and guests will have access to a private beach, the re: chargeSM, fitness centre, bars, and dining outlets.

Starwood to open first Aloft hotel in Dubai in 2017

Starwood Hotels and Resorts has signed an agreement to open a new Aloft-branded hotel in Dubai. Aloft Dubai, The Palm will be located on the iconic manmade island of Palm Jumeirah in Dubai, offering guests access to a 500-metre stretch of golden sand beach.

Scheduled to open in 2017, the hotel will have 192 guest rooms, including ten suites with luxury platform beds, and bathrooms with large walk-in showers and complimentary Bliss® products.

"We are delighted to work with Mr. Rashid Al Abbar to debut our tech-forward Aloft experience to the Palm Jumeirah and bring the brand's passion for live music, vibrant design and innovation to this exciting development."

Stated Michael Wale, the President of Starwood Hotels and Hotels Europe, Africa and Middle East. Mr Wale also explained:

"The UAE remains our strongest growth market in the Middle East, and this deal reinforces the demand for mid-market hotel development in the region."

The property will feature several of Aloft's signature facilities, such as the re:charges fitness centre, the outdoor Splash pool, the W XYZSM Bar with live music, the 24-hour re:fuelSM by Aloft, a "grab and go" dining option, an all-day dining restaurant, a speciality restaurants, and100-square-metres of meeting space with modern technology.

"This is a very exciting and prestigious opportunity for us to work with Starwood who are leaders in the hospitality industry. From the moment we shortlisted the proposed brands for this venture, we were convinced that the Aloft brand was the clear leader and are happy with our decision."

Added Mr Rashid Al Abbar, the Chairman of the Dubai-based Al Abbar Group. He continued:

"We are confident that Aloft Dubai, The Palm will create a new level of experience for guests by providing an international, mid-level, resort style hotel in Palm Jumeirah, at attractive rates."

Guests will have access to a 500-metre stretch of sandy beach where they can unwind on sun loungers or in the gazebo. Holidaymakers can also access their hotel rooms using SPG Keyless, a keyless entry system where guests use their smartphones or Apple watches as room keys.

Aloft launched its first property in 2009, with the opening of Aloft Abu Dhabi. Starwood is planning to expand the brand's presence in the Middle East, with the addition of seven new Aloft hotels in the United Arab Emirates by 2019.

Aloft Dubai, The Palm will be the third hotel to open on Palm Jumeirah under the management of Starwood. The hotel group will open two W and St. Regis hotels in 2017 and 2018.

Palm Jumeirah is one of three artificial Palm Islands in Dubai that stretches into the Persian Gulf off the emirate's shoreline. The world's largest manmade island is shaped like a palm tree, with a two-kilometre-long trunk, and a crown with 17 branches.

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