Now, Shah Rukh Khan is paying homage to his favourite second-home city by serving as the newest face for Dubai tourism. As the star of the second edition of #BeMyGuest, a campaign that Khan himself is at the lead of, Khan is showcasing Dubai as a tourism destination.
The film highlights the best of Dubai-- from the theme parks to the souks to adventure activities in Hatta--and aims to show off the diverse beauty of the city.
Discovering Dubai in Shah Rukh Khan’s footsteps:
Directed by Kabir Khan, this film touches upon all the favoured tourism spots according to Shah Rukh Kahn. In the first one, the actor is seen taking a couple through Dubai attractions and ends with the man proposing to his girlfriend.
The second part of this series shows a young boy, travelling alone for the first time, who’s come to the city for football training. This really is how opportunistic Dubai is – It’s wonderful – I have friends who have moved to Dubai to start a career or to progress an existing one.
Other videos will show Khan taking visitors through Dubai, introducing four characters and personalising each of their experiences in the city.
The mini-series has been shot at several encapsulating landmarks, including Legoland Dubai, Bollywood Parks Dubai, Dubai Aquarium, Dubai Fountain, The Palace Downtown Dubai and the mountainous Hatta region.
What attractions were featured in the videos and why does Shah Rukh Khan recommend them?
All the best tourist attracts in Dubai were featured in the series – and I would recommend you try to visit a few of these:
Dubai’s spice markets where you will buy bargain spices
A must for anyone visiting Dubai – and Shah Rukh Khan certainly thinks so, as we see the Spice Market in his promotional video. Breathe in the aromatic spices when you step into the slender alleyways of the Spice Souk, located in Deira. Savour the atmosphere and aroma as you are presented with mounds of fragrant herbs and spices trickling from large baskets all around you. Snap up a bargain, as you would find Saffron, Cardamom, Pistachios, spices, incense, rose petals and traditional medicinal products set outside each stall.
Sky diving In Dubai for the thrill of your life
We see Shah Rukh Khan soar like a bird, even though he looks really scared! He does say it is worth trying and ends up totally enjoying his SkyDriving in Dubai experience. This is one of the most spectacular drop zones, so choose to do the skydive with the leading diving company in the emirate.
Step out of a plane at an altitude of almost 4,000 metres and enjoy the thrill of the adrenaline as you realise you are dropping.
Shopping at Dubai Mall is top of the list
This one is probably a tourist attraction you might have marked down on your itiniary, but if Shah Rukh Khan is endorsing it then it’s a confirmed stop in Dubai. The Dubai Mall is the largest mall in the world. The Dubai Mall comprises 1,200 shops and was noted to be the most visited building on the planet, attracting over 54 million visitors each year.
Bollywood Parks Dubai for a day of fun rides
How can a Bollywood star make a promotional video about Dubai Tourism, and not visit the Dubai Bollywood Park? Well Shah Rukh Khan certainly doesn’t disappoint. This amazing park is spread out in 1.7 million square feet and divided into five zones — Bollywood Boulevard, Mumbai Chowk, Rustic Ravine, Royal Plaza and Bollywood Film Studios — the park has 16 rides and attractions related to blockbusters from the Bollywood film industry, such as Sholay, Dabangg, Ra.One, Krrish and Lagaan.
Dubai Aquarium to discover the marine secrets
Dubai Aquarium tank, situated on the Ground Level of The Dubai Mall, showcases hundreds of sharks and rays, together with the largest collection of Sand Tiger sharks in the world.
In February 2016, Dubai Aquarium & Underwater Zoo launched, Virtual Reality ZOO, an interactive attraction which brings visitors face-to-face with rare species from around the world.
Dubai Fountain for a chill out evening with light and sound entertainment
An attractive water, music and light display in Downtown Dubai: The Dubai Fountain is the world’s tallest performing fountain. At over 900 ft in length – comparable to over two football courts. It’s a great spot to sit by when you are chilling out in the evening after a meal.
The Palace Downtown Dubai for a luxurious stay
A quality luxury resort run by Address Hotels + Resorts. Palace Downtown is the essence of lavish living. Managed by Emaar Hospitality Group’s premium luxury brand Address Hotels + Resorts, award-winning Palace Downtown is located near to The Dubai Mall.
Palace Downtown offers prime views of The Dubai Fountain, the world’s tallest performing fountain and is directly connected with Souk Al Bahar, a modern shopping destination with Arabesque architectural features. In addition, the luxurious hotel is ideally located within proximity from major business and financial institutions and other tourist and local attractions. Shah Rukh Khan’s promotional video shows how lavish it would be to stay at this location.
Hatta Region to discover Dubai’s culture
Hatta is a perfect destination for cultural tourists because it is rich in archaeological and ancient sites and museums, and lets visitors learn about traditional trades while also indulging in various forms of creative expression.
Visit Hatta village as mentioned in Shah Rukh Khans’ video and you will witness traditional mountainous rural life in the emirate of Dubai, as the village contains original prototypes, models, documents, sculptures, illustrations and graphic and audio resources for various features of traditional life in that region; which are spread across 17 houses, 2 castles and a fortress.
Shah Rukh Khan says he loves Dubai as it is an amazing city…
“Last year I invited my fans around the world to Be My Guest while giving them a glimpse into my Dubai, as part of this exciting partnership with Dubai Tourism.
"This year, along with one of Bollywood’s most recognised directors, Kabir Khan, we’re taking that partnership further to exploring new places and attractions but with the signature essence of Dubai that truly makes it a place where every visitor can feel like they belong to even greater heights.
"I love this amazing city and I’m really looking forward to once again sharing my experiences with my fans.”
Khan said in a statement.