O-Concept

Unlike many other fashion stores, O-Concept oozes an individual, cool vibe that is enjoying popularity among trendsetters from all over the globe. Cleverly fusing funky fashion and art-inspired labels, this design-led boutique with a hip hangout cafe is fast becoming one of the top must-visit stores in Dubai.

Founded in 2009 by leading local entrepreneur Omar Bin Khediya, O-Concept brings something new and inspiring to the streets of Dubai. Located on bustling Jumeirah Beach Road, this style-conscious store brings fashion, food, furniture and art under one roof.

Attracting designers, artists and trendsetters from all corners of the globe, O-Concept is one of the top name stores in Dubai if you are looking for something cool and a bit different. Designer brands and up-and-coming labels grace the shelves of O-Concept, featuring a great range of women's items and some for men.

Leading names of clothing are sourced from the Middle East, Europe and further afield, giving you some of the best fashion collections to browse through. As well as skirts, tops, dresses, trousers, jackets and T-shirts, at O-Concept you can also find a wide range of swimwear, stunning silk scarves, clutch bags and kaftans. In particular, the innovative Sunboo wooden sunglasses hailing from Italy have proved a huge hit with fashionistas visiting the store. Whilst the store mainly appeals to women's fashions, men are still catered for with a selection of jeans, trousers, T-shirts and tops, that will give them instant style appeal.

As well as clothing, this independent store also features an interesting range of accessories, furniture and art to browse at your leisure. With an industrial-inspired interior design, featuring white walls and cement floors, O-Concept makes for a unique and compelling shopping destination that is bound to leave you feeling utterly inspired.

If you need a rest from browsing the shelves and trying on the cool clothes, take a break at the in-store cafe, the O-Concept Cafe. It is the perfect place to ponder your purchases whilst you sip on a cup of signature Italian cappuccino and enjoy a light snack to replenish your energy for further shopping delights.

O-Concept is ideal if you are looking for something a little different from the usual high street or shopping mall attire. Whether for yourself or as a gift for a family member or friend, this independent and innovative store is bound to stock something you will find of interest.


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